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The Jollibee Foods Corporation was able to withstand competition from McDonalds in the Philippines and later found success in an already-saturated U.S. fast-food market by
The Jollibee Foods Corporation was able to withstand competition from McDonalds in the Philippines and later found success in an already-saturated U.S. fast-food market by localizing its menu to Filipino tastes and entering foreign markets with a large number of Filipino expatriates.
What are the risks and potential rewards of such a strategy?
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