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The JuJu Watkins Company developed a new product for the basketball market with fixed production costs of $ 8 , 0 0 0 , 0

The JuJu Watkins Company developed a new product for the basketball market with fixed production costs of $8,000,000. The fixed marketing costs were estimated at $4,000,000. The sales department forecasts that they can expect to sell 600,000 units in the first year. The direct costs of production per unit include $35 for materials, $10 for labor and $15 for marketing. The company faces a combined (state and federal) income tax rate of 25%. The company expects a profit of $7,000,000 for the first year.
What price must they charge to have the profit they desire?
Suppose the price they can charge becomes $150.. What is break-even in sales units? What is break-even in sales dollars?
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