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The JuJu Watkins Company developed a new product for the basketball market with fixed production costs of $ 8 , 0 0 0 , 0
The JuJu Watkins Company developed a new product for the basketball market with fixed production costs of $ The fixed marketing costs were estimated at $ The sales department forecasts that they can expect to sell units in the first year. The direct costs of production per unit include $ for materials, $ for labor and $ for marketing. The company faces a combined state and federal income tax rate of The company expects a profit of $ for the first year.
What price must they charge to have the profit they desire?
Suppose the price they can charge becomes $ What is breakeven in sales units? What is breakeven in sales dollars?
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