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The key to overcoming the brand parity situation is to decrease the number of marketing messages as well as the variety of media being used.
The key to overcoming the brand parity situation is to decrease the number of marketing messages as well as the variety of media being used.
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Essentials of Strategic Management
Authors: Martyn R Pitt, Dimitrios Koufopoulos
1st edition
978-1849201872, 1849201870, 978-1260092271
