The Kitchen Room Renovation Company is an independently operated home renovations company. The owner of the company is enthusiastically considering his strategic plan for the upcoming year and looking to repeat the strong performance of the previous year. The owner was planning to expand the business in the next 12 months. After having a great deal of difficulty finding qualified personnel in this highly competitive labour market, he was finally able to hire enough skilled employees. For the first time in 2 years, he has all of his installation teams complete.

Recent developments in the economy are troubling to him though. The economic downturn forecasted for this year and next year may persist. Consumer confidence is starting to decline so people are nervous about spending a lot of money. Also, he is not certain if the governments recent recall of a new tax will impact his business. The recall of the new tax may discourage people from renovating until the recall has been completed, as they may feel they will save money. Alternatively, it is also encouraging people to buy previously owned homes rather than new ones. These older homes with new owners have been a good market for The Kitchen Room Renovation Company in the past.

He is not the only proprietor who is concerned about the upcoming year. Two of his major competitors have launched aggressive advertising campaigns promoting significant price cuts. The Kitchen Room Renovation Company has a reputation for fine workmanship and doing things right. The owner has positioned the company as a reliable, skilled, knowledgeable, and fully insured alternative. The company has never had the lowest prices in the market and has always had lots of work. The owner is hopeful that this will remain a strong strategy for the upcoming year. The owner now asks you to complete a SWOT analysis (below) to help him better understand his companys situation.

A) Identify TWO factors (from the case) that belong in each category, being as specific as you can. These factors must be derived directly from the information provided above, no speculation or hypothetical suggestions please.

Consider sentence length response to provide detail for each.

Strength:

Weakness:

Opportunity: