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The last discussion is about customer value. Discuss the customer value and its implications in today's business world using attached articles. Epstein et al_2009_Manging customer

The last discussion is about customer value. Discuss the customer value and its implications in today's business world using attached articles.

Epstein et al_2009_Manging customer value-1.pdfDownload Epstein et al_2009_Manging customer value-1.pdf

Fawcus and Hasan-Managing risk in a customer driven economy.pdfDownload Fawcus and Hasan-Managing risk in a customer driven economy.pdf

Mahajan_2020_What is customer value.pdf

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