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The last step in the value creation and delivery sequence is __________ the value where the sales force, sales promotion, advertising, and other communication tools
The last step in the value creation and delivery sequence is __________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product. Question 1 options: a) developing b) positioning c) communicating d) reversing
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
