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The Lawn Statue Company is introducing a new product. They want to perform an analysis of new lawn statues and generate new concepts to decide

The Lawn Statue Company is introducing a new product. They want to perform an analysis of new lawn statues and generate new concepts to decide which concepts they should develop and which concepts will not work properly. Which new product development stage did the company utilize?
A) Product development
B) Idea screening
C) Market strategy
D) Idea generation

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