The lecture on three types of benefits was accompanied by the article Case by Case Coach Won a Rich Purse. How does this article illustrate the ways that instrumental and symbolic value are related to each other?

The lecture on three types of benefits was accompanied by the article Case by Case Coach Won a Rich Purse. How does this article illustrate the ways that instrumental and symbolic value are related to each other?

Coach developed a bag$-$within$-$a$-$bag called a wristlet that had instrumental utility for women. It was also nice looking. The wristlet caught on and increased the symbolic value associated with the Coach brand.

Coach was known for high quality bags that lasted a long time $--$ a form of instrumental value. But this led them to be seen as not a true luxury brand and hurt their symbolic value.

Coach used important celebrities to endorse their brand, making it fashionable.