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The legal and regulatory forces in the marketing environment consist primarily of laws that are enforced by a variety of agencies operating at the federal,
The legal and regulatory forces in the marketing environment consist primarily of laws that are enforced by a variety of agencies operating at the federal, state, and local levels of government.
Which of the following wields the broadest powers of any agency to influence marketing activities? This agency enforces laws regulating unfair business practices, stops false and deceptive advertising, and regulates communication by radio, television, and broadcast media.
The Consumer Product Safety Commission CPSC
The Food and Drug Administration FDA
The Environmental Protection Agency EPA
The Federal Trade Commission FTC
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