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The Lego Group believes its optimal target audience is young boys. Who are the company's secondary optimal target audiences might be and what social media
The Lego Group believes its optimal target audience is young boys. Who are the company's secondary optimal target audiences might be and what social media marketing efforts might help the company reach those other audiences?
For this question, think about the basic marketing principles of segmentation and targeting, including how those buyers make buying decisions and where they go for information. Does all groups get their buying ques from the same source?
Please cite all your sources.
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