Question
The Lego Group uses six distinct personas to categorize their customers based on purchase and usage rates. Using purchase behaviour and usage rate is behavioural
"The Lego Group uses six distinct personas to categorize their customers based on purchase and usage rates". Using purchase behaviour and usage rate is behavioural segmentation. Explain to the management of the Lego Group the remaining three (3) segmentation bases and how they can apply those to the organisation.
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Project management the managerial process
Authors: Eric W Larson, Clifford F. Gray
5th edition
73403342, 978-0073403342
