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The level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by the degree to which the channel is known
The level of difficulty a manufacturer experiences in getting retailers to purchase its products is determined by the degree to which the channel is known nationally. recognized. horizontally integrated. vertically integrated. exclusive
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Business Management
Authors: Lokyie Lomine, Martin Mwenda Muchena, Robert Pierce
1st Edition
1382016832, 978-1382016834
