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The Lexus dealer is trying to redesign its new vehicle showroom and related facilities. The current place does not hold many new car models. Customers

  1. The Lexus dealer is trying to redesign its new vehicle showroom and related facilities. The current place does not hold many new car models. Customers frequently complain about the outdated showroom, the lack of refreshment, and uncomfortable sitting area, and so on. Although the dealer currently has limited capital to invest, it wants to best meet consumer needs with the redesign. Why HOQ can be a useful tool for this purpose? Describe how you would utilize HOQ to make this redesign more successful. Make sure you discuss the purpose and data source for each of the six blocks in the HOQ, and how each of them is used in the analysis.

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