The lifecycle of the Zellers Brand ended in 2013 as assets were sold to Target

 

What Life Stage is that brand in now?

 

Assess it marketing and try to come up with a one sentence positioning statement that includes their target customer defined more than just demographically, Zellers Point of Difference or unique benefit to its shoppers, and the reason why you should believe it

https://www.cbc.ca/news/business/zellers-launch-day-1.6787089