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The likelihood of entry of new competitors is affected by _ _ _ _ _ _ _ _ _ _ and _ _ _ _

The likelihood of entry of new competitors is affected by __________ and __________.
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barriers to entry; the expected retaliation of current industry participants
the demand for the product; the profitability of the competitors
the profitability of the industry; the market share of its leading firm
the power of existing suppliers; buyers

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