The link:

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwji36Suj5H2AhUFTWwGHfYNDI0QFnoECAUQAQ&url=https%3A%2F%2Fwww.nytimes.com%2F2022%2F01%2F31%2Ftechnology%2Ffacebook-meta-change.html&usg=AOvVaw1XdfKRctzHNzaTHrcjG9om

Could you help me to elaborate more on Facebook's name change as a strategic change attempt? And the common challenges of change that can be identified from the newspaper article above? Thank you.