The Literacy Council of Greater Brookswood has a vision to eliminate illiteracy in the region. To measure progress, the council regularly tracks the literacy rates of children and adults throughout the region it serves. Which basic output measurement category does this best represent?

a) Social indicators

b) Process measures

c) Efficiency measures

d) Results measures

2. Innova Inc. is a young high-tech company specializing in creating affordable and highly customized simple technology solutions for the aging population. Innova is pursuing a blue ocean strategy and has been in business for two years. Which of the following types of standards will likely be most challenging for Innova to use as a comparison to actual performance?

a) Budgeted standards

b) Historical standards

c) Internal standards

d) External standards