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The long tail is a phenomenon whereby firms can make money by: selling the same product at different prices with only minor tweaks in their

The long tail is a phenomenon whereby firms can make money by:
 selling the same product at different prices with only minor tweaks in their design.
 leveraging customers to promote their products or services.
 reselling multiple versions of a single product under different brand names.
 offering a near-limitless selection of products or services.
 performing different tasks than rivals or the same tasks in a different way.

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