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The loss of audience for a program means loss of revenue for a media outlet. If the market news CPP is set at $500, and
The loss of audience for a program means loss of revenue for a media outlet. If the market news CPP is set at $500, and the station's Adults 18-49 news rating drops from a 7 to a 5 rating, how much revenue does the station stand to lose on every 30 second commercial unit?
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Income Tax Fundamentals 2013
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
31st Edition
1111972516, 978-1285586618, 1285586611, 978-1285613109, 978-1111972516
