The lower of cost of or market rule applies to the write-down of Inventory values when market value exceeds cost Why does this rule not for write-ups in inventory value? a. Write-ups in inventory value are more uncertain than write-downs. b. Write-ups in inventory value are inconsistent with the matching principle. c. Writing up inventory to market value would be inconsistent with the conservation principle d. The most prudent approach to preparing financial statements involves avoidance of pessimistic protections regarding the company's future prospects