The Lowlands publishing company has decided to launch a new magazine for financial special-ists with the brand new title The Daily Financial Times. The problem is that this has not been done before. The Lowlands management does not have a clue how many copies will be sold and they think it will be somewhere between 60 000 and 120 000 copies. The magazine sells for 4 and the variable cost to print is 1.20. Unsold magazines are destroyed. Required:

1. Prepare a results matrix (or pay-off table) for different levels of demand: 60 000, 80 000, 100 000 and 120 000.

2. Suppose Lowlands management wants to avoid being blamed afterwards for having selected the wrong production plan, what production level should they then choose?

3. What strategy should be chosen if management wants to maximise the expected value of future strategies?

4. What is the Expected Value of Perfect Information?

\begin{tabular}{ll} \hline Demand & p(Demand) \\ \hline 60000 & 0.20 \\ 80000 & 0.30 \\ 100000 & 0.30 \\ 120000 & 0.20 \\ \hline \end{tabular}