The macro-environment includes all except which of the following? Economic conditions Changes to international trade legislation Technological developments Intermediaries and disintermediaries In order to make the best use of digital channels, there are three priorities for retail businesses. Which one of the following is not a priority? Analyze and measure consumer behavior at all touchpoints Increase opportunities to digitally interact by understanding more about a consumer's path-to-purchase Maximize the results from partnering and advertising with online intermediaries Eliminate silos and create a seamless experience for consumers along the path-topurchase There are significant laws that control digital marketing. Which law covers errors in pricing? Brand and Trademark Protection Data Protection and Privacy Law Contract Law Online Advertising Law What is a demand and gap analysis? Gaining knowledge about customers' needs, profiles, preferences, and digital experiences from an analysis of qualitative and quantitative data Understanding the potential and actual volume of visitors to an online presence Using marketing communications to maximize conversions of potential customers to actual customers Understanding the needs, characteristics, and digital experiences of target consumers