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The main advantage for City Lodge Hotel Group to engage in co-branding with companies such as Woolworth Foods is that a hotel product may be
The main advantage for City Lodge Hotel Group to engage in co-branding with companies such as Woolworth Foods is that a hotel product may be convincingly positioned by virtue of the ________ involved.
a. branding synergy
b. bundled package
c. increased advertising dollars
d. pure bundling
e0 multiple brands
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