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The main advantage of this choice can be explained as a desire to exercise top-down control over each brand by separating and controlling all the
"The main advantage of this choice can be explained as a desire to exercise top-down control over each brand by separating and controlling all the functions on which every brandthat is, every store typedepends. "
Is Top-down control centralized process? or decentralized process?
Can you explain this? plz
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