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The main challenge faced by marketers and advertisers when developing a global communication strategy is: A) To translate the message to be communicated B) Analyzing

The main challenge faced by marketers and advertisers when developing a global communication strategy is:

A) To translate the message to be communicated

B) Analyzing and selecting the channel or channels by which the message is communicated

C) Determining the selling price in the global marketplace

D) Identifying the elements that need to be adapted to be effective in the global marketplace

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