The main considerations those working in the preventative health space could think about when developing programs, policies or interventions to change behaviors listed on page five of the below link.

http://www.aia.com.au/content/dam/au/en/docs/key_moments_content/The_Case_for_Incentivising_Health_Using_behavioural_economics_to_improve_health_and_wellness.pdf

Describes why a behavioral cue would produce positive responses from patients and supports the description with examples or references