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What should be Arcuss main criteria for selecting new distributors or cooperation partners for Linie Aquavit in new markets? -Good coverage of the country -Well-established
What should be Arcus’s main criteria for selecting new distributors or cooperation partners for Linie Aquavit in new markets?
-Good coverage of the country
-Well-established sales and distribution system
-Good salespeople
-Financially well consolidated
-No direct competing productsn
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
