Review the RELATIONSHIP APPLICATION concerning Procter & Gambles advertising efforts designed to avoid its core brands such

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Review the RELATIONSHIP APPLICATION concerning Procter & Gamble’s advertising efforts designed to avoid its core brands such as Tide detergent becoming commodity products. Consider whether it is possible for consumers to genuinely engage with products of this kind.
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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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