The main problem with the production orientation toward marketing is that_ O it requires to too much spending on research and development what the company is really good at making isn't necessarily what the market wants it doesn't include an advertising strategy it focuses too much on fickle consumer needs it typically requires a large sales force QUESTION 7 orientation to marketing focuses on the question, "What do customers want and need?" The buyer external sales production market The marketing mix variable Place includes decisions about the outdoor media locations in which the product should be advertised what social media channels should be used for promoting the product where to place manufacturing facilities for the product how to locate the target market for the product where the product should be sold