the major factors affecting how your customers think:

what variables are affecting their purchase decisions?

is there any way in which you could positively affect any of these variables?

how your company currently segments its market(s). Use either the ideas in 'Bases for Segmenting Consumer Markets' or 'How Should Business Markets be Segmented?

how well does this work in practice?

can you think of a better way(s) to do it?

how easy would it be to change to your ideal approach?

if you were suddenly in charge, what would you change and why?