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The majority of clothing retailers use mannequins to display their merchandise, with approximately one-third displaying mannequins with a head and two-thirds displaying mannequins without
The majority of clothing retailers use mannequins to display their merchandise, with approximately one-third displaying mannequins with a head and two-thirds displaying mannequins without a head. Researchers recruited 126 female participants and assigned them to one of the two mannequin styles (head/headless). Participants were asked to imagine that they wanted to buy a new dress and told that they had gone to a named store to make their purchase. They then viewed the dress displayed on a mannequin (head or headless) and asked whether they would buy the dress. Of the 53 participants viewing the dress displayed on a mannequin with a head, 18 indicated they would buy the dress, while only 10 of the 53 participants viewing the headless mannequin indicated they would buy the dress. Assuming the conditions are met, calculate the test statistic (Enter the test statistic rounded to two decimal places) Edit View Insert Format Tools Table 12pt Paragraph BIU ATV V v D
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