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The management of Brinkley Corporation is interested in using simulation to estimate the profit per unit for a new product. The selling price for
The management of Brinkley Corporation is interested in using simulation to estimate the profit per unit for a new product. The selling price for the product will be $45 per unit. Probability distributions for the purchase cost, the labor cost, and the transportation cost are estimated as follows: Procurement Cost ($) 10 10 0.25 Transportation Probability Labor Cost ($) Probability Cost ($) Probability 20 0.1 3 0.75 22 22 0.25 5 0.25 11 0.45 12 0.3 24 0.35 25 0.3 (a) Compute profit per unit for base-case, worst-case, and best-case. Profit per unit for base-case: $ Profit per unit for worst-case: $ Profit per unit for best-case:$ (b) Construct a simulation model to estimate the mean profit per unit. If required, round your answer to the nearest cent. Mean profit per unit = (c) Why is the simulation approach to risk analysis preferable to generating a variety of what-if scenarios? (d) Management believes that the project may not be sustainable if the profit per unit is less than $5 Use
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