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The management of TTT Co must choose whether to go ahead with either of two mutually exclusive projects, A and B. The expected profits are
The management of TTT Co must choose whether to go ahead with either of two mutually exclusive projects, A and B. The expected profits are as follows.
Profit if there is strong demand | Profit if there is moderate demand | Profit if there is moderate demand | |
Option A | $ 8,000 | $ 2,400 | $ (2,000) |
Option B | $ 3,000 | $ 2,000 | $ 1,000 |
Probability of demand | 0.2 | 0.3 | 0.5 |
Required:
(a) Based on expected values, what would be the decision (project A or project B), if no information about demand were available.
(b) Calculate the value of perfect information about demand.
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