Question
The management team at Big Island Hotel in Hawaii is responsible for transitioning from a hotel model to an all-inclusiveconcept. The Board of Directors wants
The management team at Big Island Hotel in Hawaii is responsible for transitioning from a hotel model to an all-inclusiveconcept. The Board of Directors wants to shift from marketing the resort as a hotel-only destination to an all-inclusive, which is rare in Hawaii. These concepts are far more popular in destinations such as Mexico, Dominican Republic orJamaica. The board of directors identified 3 potential projects (listed below) that align with the all-inclusive model and expectsthe management team to brainstorm an additional 5 ideas. Once the team agrees on 10 projects, each management team member(individually) must create a recommendation identifying what they believe is the most important project. Since the resort hires from Conestoga, the team is well-versed in brainstorming, paired comparison and the 6 Thinking Hats tools to support solid decision-making.
Big Island Hotel Board ofDirectors Project Ideas:
Revise and test the resort disaster response plan Modify all the hotel brochures and marketing material to reflect all-inclusive Launch a new promotional campaign with Air Canada
General resort information:
The resort was built in 1970 and underwent a renovation in 2010 10-minute drive from the airport Average occupancy is 60% and has been declining by 5% year over year There are 300 rooms in 1building There are 2 pools (1 adult only), 2 restaurants and no beach, water or land activities
Project parameters and assumptions:
The projects must be completed within a year The total budget must not exceed $1,000,000 Assume the human and project resources are available Disruption to guests must be kept to a minimum Questions
Group activities (Some time is available during class)
1. As a group, perform brainstorming sessions to identify and agree upon at least Seven (7) projects to add to projects in the case study (given by the board of directors).2. Ensure each group member has access to the group results. Capture the results, take notes, including the classmates' names, save this and hand them in with the assignment.3. After identifying the projects, each group must narrow the list to five (5). Find and use a technique that works for your group. Capture the results, including a description of the technique or process used.
This visual will help with the flow:
Individual activities:
1. Create a PowerPoint presentation (5 - 8 pages) or MS Word document (3 - 5 pages), excluding the title and reference pages. The assignment must include:
1.1. The names of your group members and the results of your brainstorming session. Identify the top five (5) projects.1.2. A personal reflectionon the group brainstorming session, and at minimum, include your (personal) insights on what went well, what didn't go well, and ideas on how you would perform brainstorming in the future.1.3. Explain your group's process to down-select the five (5)most important projects.1.4. Create a Paired Comparison chart and perform the comparison using the five (5) projects. All your group members will have the same list.1.5. Include the chart and results in your assignment. Avoid using weighted scoring. The results are only usable if you include the criteria for weighting. 1.6. Create a table to perform a comparison using the Six Thinking Hats. It must include the top 3 projects identified in the paired comparison. 1.7. Reflect on your experience using both decision-making tools process. Your reflection should include insightful and meaningful content, such as which approach worked best, whether the process was simple or complex, or whether you have enough information.1.8. Make your recommendation to the Board of Directorsspecifying the project (1) you recommend and the reason(s) why. The reasons should be based on your paired comparison and six thinking hats analysis.2. Include references using APA to support your ideas in the reflection.3. Organize your work, so the message is clear. Perform a spell check and include headings, bullets or images to enhance your message to the Board of Directors.
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