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The management team, has been convinced of the need to start atransformation process. What is not clear to them is where to start and how

The management team, has been convinced of the need to start atransformation process. What is not clear to them is where to start and how to define the company's priorities. Tom has asked you to prepare a presentation outlining the different approaches that could be taken when starting this process.

What aspects would you highlight from each of the two Defensive and Offensive approaches?

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