The management team of the Paper Boat brand of organic coconut water believe that it is the next big trend in the bottled water category. It uses the clear liquid inside young, green - coconut (not coconut milk, which is derived from pressing the coconut pulp) to appeal to the health conscious people. Their target audience is young people who are health conscious. Healthy and natural, the product is popular in United States and is becoming a niche market in other Canadian Cities. The Paper Boat team is looking forward to go ahead with an aggressive advertising campaign in Ontario. Suggest what communication medium/s Paper Boat should select and why to aggresively push the product in the market and also to engage well with the target audience.