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The manager for a growing firm is considering the launch of a new product. If the product goes directly to market, there is a 5
The manager for a growing firm is considering the launch of a new product. If the
product goes directly to market, there is a percent chance of success. For $
the manager can conduct a focus group that will Increase the product's chance of
success to percent. Alternatively, the managar has the option to pay a consulting firm
$ to research the market and refine the product. The consulting firm
successfully launches new products percent of the time. If the firm successfully
launches the product, the payoff will be $ million, If the product is a fallure, the NPV is
zero.
Calculate the MPV for each optlon avallable for the project. Do not round intermediate
calculations and enter your answers in dollars, not millions of dollars, eg
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