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The manager for a growing firm is considering the launch of a new product. If the product goes directly to market, there is a 5

The manager for a growing firm is considering the launch of a new product. If the
product goes directly to market, there is a 50 percent chance of success. For $175,000
the manager can conduct a focus group that will Increase the product's chance of
success to 65 percent. Alternatively, the managar has the option to pay a consulting firm
$375,000 to research the market and refine the product. The consulting firm
successfully launches new products 80 percent of the time. If the firm successfully
launches the product, the payoff will be $23 million, If the product is a fallure, the NPV is
zero.
Calculate the MPV for each optlon avallable for the project. (Do not round intermediate
calculations and enter your answers in dollars, not millions of dollars, e.g.,1,234,567.)
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