The manager for a growing firm is considering the launch of a new product. If the product goes directly to market, there is a 50% chance of success. For $175000, the manager can conduct a focus group will increase the products chance of success to 65%. Alternatively, the manager has the option to pay a consulting firm $375000 to research the market and refine the product. The consulting firm successfully launches new products 80% of the time. If the form successfully launches the product, the payoff will be $2.3 million. If the product is a failure, the NPV is zero. Which action will result in the highest expected payoff to the firm