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The manager of a tourist attraction is considering whether to open on 1 January, a day when the attraction has, in previous years, been closed.

The manager of a tourist attraction is considering whether to open on 1 January, a day when the attraction has, in previous years, been closed. The attraction has a daily capacity of 1,000 visitors. If the attraction opens for business on that day it will incur additional specific fixed costs of $30,000. The contribution from the sale of tickets would be $25 per visitor. The number of visitors is uncertain but based on past experience it is expected to be as follows:

Number of Visitors

Probability

800 visitors

50%

900 visitors

30%

1,000 visitors

20%

It is expected that visitors will also purchase souvenirs and refreshments. The contribution which would be made from these sales has been estimated as follows:

Spending per Visitors

probability

$8 per visitor

35%

$10 per visitor

40%

$12 per visitor

25 %

Required: Calculate whether it is worthwhile opening the tourist attraction on 1 January. You should use expected value as the basis of your analysis.

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