The manager of Moxa is also considering running a full-sized ad in a local newspaper, the Washington Heights News. Running an ad costs $5,000 and 10,000 students read the paper everyday. Of the students who read the paper, 1/2 of them actually notice the ad. Of those who notice the ad, 75% drink coffee. Of those students who notice the advertisement and drink coffee, 20% make the trip to Moxa and buy something. Would handing out fliers be more or less affordable than running an ad in the Washington Heights News? (Not a yes or no answer, explain how you know with numbers)