The manufacturer of Gifts of Nature All-Purpose Gluten Free Flour is unaware of the many tools available that will let marketers examine a firm's processes and identify potential areas for improvement. This firm wants to examine all its goals, start and structure to ensure it's on the right track and doing things well. Gifts of Nature has hired you as an outside consultant to recommend a plan of action. what do you suggest and why?

 2. List three reasons that a manufacturer health and beauty aids might want to use Internet marketing research, as opposed to some other method for marketing research.

 3. Most consumer decision making is in a low- involvement setting; therefore, a consumer is often not seeking many of the products marketers are trying to sell. What tactics can a marketer use to increase sales of a low involvement product? Explain.