The Mark Anthony Group, the owner of Mike's Hard Lemonade, leveraged its knowledge of the category when launching White Claw, a similar beverage brand, in $2016$ to gain a competitive advantage. What is the term that refers to the match between a company's product offerings and its ideal customer profile?

The Mark Anthony Group, the owner of Mike's Hard Lemonade, leveraged its knowledge of the category when launching White Claw, a similar beverage brand, in $2016$ to gain a competitive advantage. What is the term that refers to the match between a company's product offerings and its ideal customer profile?

Market research

Big fish in a small pond

Company fit

Understand your customers

The shotgun approach