The market (all potential customers of a product) is made up of different types of people that will respond to different marketing mixes for different reasons. Each of these groups are called segments. A segment represents all the customers that will respond to the same marketing mix for the same reason(s). Companies target the most attractive segments with a unique marketing mix by positioning the product specifically based on their wants and needs. Consider Segway and compare the Ninebot S to the i2 SE Patrollerthen answer the following questions:

1. Which one of the following segmentation groups would most likely make someone a Ninebot S customer vs. a i2 SE Patroller customer? (Highlight one answer)
   1. Geographic Location
   2. Lifestyle
   3. Level of Education
   4. Gender Identity

Explain your answer using course concepts: