Question
The market leaders in video games for mobile devices during 2012-17 were start-up com- panies such as DeNA, GungHo Online, Supercell, King, and Rovio. Why
The market leaders in video games for mobile devices during 2012-17 were start-up com- panies such as DeNA, GungHo Online, Supercell, King, and Rovio. Why have start-ups outper- formed established video game giants such as Electronic Arts, Rock Star Games, and Activision Blizzard in this market?
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Introduction to Management Science
Authors: Bernard W. Taylor
12th edition
133778843, 978-0133778847
