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The market of a detergent, say Omai, is not very attractive, even though the quality of the products are good. The head of marketing department
The market of a detergent, say Omai, is not very attractive, even though the quality of the products are good. The head of marketing department believed that ugly packaging remains a big problem. However, other possible factors also look suspicious, including shelf display, packaging, promotion, positioning strategy etc.
Assume that you work in marketing department, please describe your ideas about a market research to confirm the thinking with appropriate research approach, data collection method and measurement.
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