The market price for a product has been $52 per unit, but competitive pressures have reduced the market price to $48. The firm manufactures 13,500 of these products per year at a manufacturing cost of $41 per unit (including $24 fixed cost and $17 variable cost per unit). Other selling and administrative costs for the product are $3 per unit. The firm ignores competitive prices because it has a differentiated product. It uses full manufacturing costbased pricing with a 32% markup. What is the firms price? (Round your answer to 2 decimal places.)