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The market-development team at your company has just concluded a meeting. discussing an exciting new export opportunity. You have been asked to put together a
The market-development team at your company has just concluded a meeting. discussing an exciting new export opportunity. You have been asked to put together a basic market-research plan to present to the team. You have also been asked to outline the human resources that will be required to implement and complete the research assignment. Outline the framework for a basic market-research plan to explore the opportunity. For each of the main areas within the plan, identify the skills and knowledge that will be required so that the appropriate personnel or outside support for each area can be identified. Identify the key timeline and budget issues you will have to address. (Estimated time: 15 minutes)
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