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The marketers of an investment firm just developed a promotional campaign for a new financial service. In a print ad intended for its Chinese market,
The marketers of an investment firm just developed a promotional campaign for a new financial service. In a print ad intended for its Chinese market, a representative from the firm is shown shaking hands with an Asian customer-a symbol that a business relationship based on trust and honor has been established. To convey this same message to its U.S. market, the U.S. print ad features a customer in an office formally signing a contract. Which of Hofstede's cultural dimensions accounts for the difference in the two ads? Multiple Choice time orientation Indulgence Individualism uncertainty avoidance Save & Exit Submit When Ford Motor Company decided to sell the Fiesta-in the same form and design-around the globe, instead of selling different versions in different countries, this was part of Ford's global, strategy. Multiple Choice distribution product exchange communication pricing Cornelius developed a refreshing beverage using only natural ingredients, and has branded the product as "Natuake" (Natural Awake), and he has been quite successful selling the product in health food stores and some grocery stores. He has recently developed a sweet candy using similar natural components. Cornelius is considering giving the candy the same brand name as the beverage in order to leverage the brand awareness he has created for the Natuake brand. Cornelius is therefore considering a Multiple Choice joint brand premium brand natural brand brand extension
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