The marketing challenge for the brand manager using a Facebook Page is to post and create content that will generate the best response. This goal can be accomplished by all of the following EXCEPT:

1 posting Instagram videos (ads, b-roll) on the left side of the Facebook Page.

2 learning users' passions.

3 letting users guide content.

4 updating content regularly to keep it fresh.

 5  using familiar imagery and messaging, but adding a twist.