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The marketing concept: a. only affects an organization's marketing department b. is only concerned with the achievement of short-term goals c. does all of the
The marketing concept: a. only affects an organization's marketing department b. is only concerned with the achievement of short-term goals c. does all of the above d. is not concerned with what the c
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OM4 operations management
Authors: David Alan Collier, James R. Evans
4th edition
1133372422, 978-1285701011, 1285701011, 978-0357228739, 978-1133372424
